Market a Message: Simply.

[typography font=”Josefin Slab” size=”44″ size_format=”px” color=”#248507″]Try one sentence.  Make an emotional connection.[/typography]

Add one more word.  Or, if you must, a phrase or short sentence. [quote] I Care.  And so I run.[/quote] [hr]

 

This is the genius behind Team World Vision’s delivery of their message.  I care.  A simple emotional connection in two words.  Not too heavy.  Not like “I love” or “I am passionate about.”  Not too light.

Follow it up with “And so I run.” Cause and effect.  A complex message.  The surprise is in the last word.  Run.  Who knew you could express your caring through running?  I care and so I donate is the typical fundraising model.  Turned upside down here.  By the simple implied passion and effort of running.  Running is effort, time, pain, patience.  A world expressed in 6 words. You’ve said more than a mouthful.

[typography font=”Josefin Slab” size=”44″ size_format=”px” color=”#248507″]Genius.[/typography]