Add one more word. Or, if you must, a phrase or short sentence. [quote] I Care. And so I run.[/quote] [hr]
This is the genius behind Team World Vision’s delivery of their message. I care. A simple emotional connection in two words. Not too heavy. Not like “I love” or “I am passionate about.” Not too light.
Follow it up with “And so I run.” Cause and effect. A complex message. The surprise is in the last word. Run. Who knew you could express your caring through running? I care and so I donate is the typical fundraising model. Turned upside down here. By the simple implied passion and effort of running. Running is effort, time, pain, patience. A world expressed in 6 words. You’ve said more than a mouthful.
[typography font=”Josefin Slab” size=”44″ size_format=”px” color=”#248507″]Genius.[/typography]